Every place has its image, the way people see and perceive it. Nowadays, you can’t count on positive image being created by itself. There are simply too many competitors out there trying to steal your clients. So you gotta work hard and smart to create an attractive reputation.
To create such a positive image you need to send these strong messages to your prospective clients.
1. You care about their time.
Time is our nonrenewable resource, so we don’t really like to waste it. How can you care about your clients’ time? Very simple solution for that is online booking. For one thing there is no more need to call anybody. Your prospective client can simply book you between business meetings, laying in bed late at night, or in public transport. It will take only a few stressless minutes.
Did you know that 42% of online bookings happen outside business hours? Now that is no longer an issue with services like Axsys CONNECT, they provide a great toolset for easy and convenient online booking, which is accessible 24 hours a day. They also have a special treat — their Facebook Messenger Chatbot, which makes communication even more simple (fyi: 47% of customers would rather buy from a Chatbot)
2. You are easy to work with.
You are reliable, and never let your clients down. They can count on booking you fast and easy, and know that their expectations will definitely meet reality. You need to know what your clients want, what services they prefer, and exactly how they like them. This means that every time they book you, you know exactly how to satisfy your client. Customer experience is the key to success.
3. You are rewarding loyal clients. (For being loyal obviously).
You have to keep track of your clients, understand how often they visit you, and what services they use. But most important you need to determine who are your loyal clients and (obviously) reward them. This is part of client retention, as loyal regular clients are actually much more valuable for the business. But this is not an easy job, and paperwork definitely will not do it. What you need is a CRM, which is also part of Axsys.CONNECT platform. Basically it is a big client base, where you will keep information concerning all of your clients, and have a clear understanding to make the right decisions.
4. You are good at what you do.
Someone wise once said: Don’t try to be all things to all people. The same goes for your salons, don’t try to provide all possible services all together, at least not in the same place. Focus on what you do best, improve your skills at this, and your clients will know exactly why they need to visit you. If you are having problems with choosing what services you should leave, then you obviously need some analysis. For example Axsys CONNECT has great analytics, that shows you which services are the most profitable for you, and which ones are really wasteful for your business. This way you can concentrate on the best ones, and attract your perfect clients.
5. Technology friendly.
This concerns everything, new technologies in beauty and tech. People love new things. Whether there is a new hair dye, which is more sensitive to hair, or a new anti-age face cream. The point is that your customers have to be sure you’re up-to-date, and have only the best to offer them.
The same goes for tech innovations. Most of the people don’t have time to talk on the phone, it is much easier for them to do everything online. So in order to attract modern customers you need to show that you are modern as well, and take care of your online presence.
6. You are focused on customer success.
The last, but not the least. Basically it sums up everything we’ve discussed above. Your customers have to feel secure, they need to know they can trust you with one of the most sensitive parts of their life.