The beauty business is very unique. On one side, people working in this industry are extremely qualified, they are learning the newest coloring or cutting techniques, they know all the newest trends, and this industry is developing constantly. But on the other hand, they are still somehow afraid of modern technologies, for example salon software.
So let’s dot the i’s and cross the t’s together. Is salon software a friend or a foe for modern salon business?
There are a lot of sceptics saying, that salons don’t need software, that they are doing a great job the old school way. They claim that people already have certain habits, and are not willing to change them. On top of that, salons have their own system of dealing with issues, like accepting appointments by phone, inviting walk-ins, using pen and paper, punishing for no-shows and it seems to be working for them. Indeed, they have their customers, they have their regulars and this brings some modicum of success. They may even open new branches. Looks like the system is working.
But, let’s take a closer look. Despite the fact that you are in charge of your business, you don’t really control it. For instance, do you know the answers to these questions:
- How much money are you losing on no-shows?
- How many first-time clients actually come back?
- What service brings you the most profit?
- How do you know your employees are doing a great job?
And there are a million of these questions. We would be really happy if some of you actually knew the answers, but still most don’t.
Of course, running a salon is a beautiful business, but it is still a business, right? This means that it is no longer enough to know only everything about hair, you also need to know how to make business work. You need to take care of the scheduling, the payrolls, one-time clients, no-shows, irresponsible employees etc. At some point business can get too hard, you don’t do the thing you love anymore, it affects your personal life, and you’re ready to throw in the towel.
But this doesn’t have to be like that! There are some solutions.
- You can hire a person to take care of the routine work. This might seem like an easy step, but it takes too much time and effort: you have to teach the new employee, you need to control their actions the first couple of months, you simply have to trust this person. And a trustworthy employee is super hard to find.
- You can spend even more time working by yourself trying to get everything in order. But let’s face it routine work is called routine because you can’t get rid of it, so this won’t really solve anything.
- Intelligent salon software. This is our personal recommendation and here is why.
As we already mentioned above, you can’t get rid of routine annoying work. This is why Salon software takes away your routine duties, and automates them. You don’t need to worry about the no-shows, because all of your clients will receive automated reminders. You have employee and client management systems, and this way you will know your clients and employees so good, that you can build trustworthy relations with them. You also get analytics, that allows to understand and control your business, make smart decisions based on real numbers, not only intuition. What is most important, you show that you care about your clients and specifically their time, as online booking makes appointment booking process super easy without annoying phone calls, wasted time, whenever it is convenient for them.
This way Salon software helps you make your business easier and more enjoyable. Is’t this what you wanted?
Even if you had some bad experience with tech in the past, salon technologies are changing as well, they become easier and more modern, and you don’t even need to pay a lot of money any more, because, for example, Axsys solutions provide their software CONNECT for free. You only need to pay 10 cents for booking. They want to share the risks with you, and build successful businesses together.
At the end of the day, you can fight it as much as you want, but one thing is for certain: this industry is changing, and there is no way back. Technologies are entering our life so fast, that they can sometimes blow our minds. In order to keep up with the digital era and to satisfy new customer expectations and needs, changes are necessary.